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Brand Aid: Destination Medical Center and Hotels Bridging Healthcare (H2H) in Minnesota (Part 2)

Brand Aid: Destination Medical Center and Hotels Bridging Healthcare (H2H) in Minnesota (Part 2) by John La Forgia, MBA & Frederick J. DeMicco, Ph.D., RDN Introduction Beginning in 1980, Mayo Clinic was transformed from...

Brand Aid: Hotels Bridging Health (H2H) – A Marketing Proposal for Health-Care Leaders (Part 1)

Brand Aid: Hotels Bridging Health (H2H) – A Marketing Proposal for Health-Care Leaders (Part 1) by John La Forgia, MBA & Frederick J. DeMicco, Ph.D., RDN Introduction Marketing for health care is unlike marketing...