Global Medical Tourism:
Hospitality Bridging Healthcare (H2H)© for the Patient/Guest Xperience
Medical tourism is one of the hottest niche markets in the hospitality and travel industry. Medical Tourism & Medical Travel and Wellness is estimated to be a worldwide multi-billion dollar industry. People travel all over the world for medical procedures and treatments. Some do so for medical tourism (building in a vacation, or accompanying family members seek tourism activities. Medical Travel and Health related travel may be for a more acute nature or not –where people travel for more of a necessity (e.g. heart, cancer, stem cell replacement, etc., and they may not build in tourism activities. People also may travel for wellness; weight loss, cosmetic reasons, in- vitro fertilization (IVF). Etc. The one common denominator is the need for hospitality, hotel, travel/ tourism planning to and from and at the medical travel destination. We term this Hospitality Bridging healthcare (H2H ©)
Give the multitude of H2H © travel service providers, hospitality/healthcare professionals and medical travel service providers all need to be integrated to serve the Patient/Guest coming into the health/medical facilities. Our education/training and research examine the integration of the traveling medical Patient/Guest into the destination. There are entire industries built around medical travel and tourism.
These include medical concierges (Pre-Hab or Pre-Habilitation services) who help book the travel to the medical destination, assist with the transportation and lodging, and all of the services provided at the medical travel and/or medical tourism destinations. In addition, at the patient/guest discharge- other medical travel services are provided included in the transfer to a hotel for rehabilitation (Post-Hab or Post Rehabilitation), in hotel management services, and also transportation oversight and in-home care Post- Hab.
Medical tourists spend an average of $3,800 to $6,000 per visit, including direct costs for medical services, accommodations, and local and international transportation (DeMicco, et. al.). Raising revenues to an average of $5,000 per person adds $40 billion to the bottom line. Accepting the high-end estimate of $60 billion a year in 2016 revenues brings the 2025 forecast to nearly $310 billion (DeMicco, Cetron & Davies, 2018).
Our GloMed Training & Education faculty will provide the art and science of Hospitality to bridge and integrate seamlessly and holistically with Healthcare (H2H ©) in order to create the optimal high-quality Patient/Guest Experience in your organization”
Frederick DeMicco, Ph.D., RDN
Executive Director and Professor
School of Hotel and Restaurant Management
Northern Arizona University
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