Hotel or Medical Centre? Switzerland Combines Both

The Grand Resort Bad Ragaz, Switzerland, has successfully balanced excellent hotel and hospitality services and quality wellness and medical care on one medical, healthcare and wellness campus. Researchers look at why putting hospitality first has kept the Grand Resort as the leading wellbeing and medical health resort in Switzerland.

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Authored by: Professor Fred DeMicco from The University of Delaware; Peter P. Tschirky, former Managing Director Grand Resort Bad Ragaz; & Martin Jeffrey, Professor at The Swiss School of Tourism and Hospitality