As more health care facilities grow to become “medical campuses” and medical meccas for care, they emulate hotels in their quality and delivery of health and wellness (H2H) services. Many build hotels or have partner hotels for medical guests and tourists on their health campuses. An innovative approach for blending hospitality and health care can be found in Orlando, where the RosenCare model could boost lodging revenue by using medical travel to the United States. In fact, in medical centers and hospitals, after the procedure (surgery or other treatment), approximately 75% of the services provided to patients are hospitality/hotel-related services (H2H) including dining, environmental, transportation, front desk, educational, and entertainment services (Figure 1).
Authored by: Fred DeMicco, Executive Director and Professor in the School of Hotel and Restaurant Management at Northern Arizona University