A Geo Mapping Project for Medical Tourism, Health and Wellness: A Technique to Enhance Tourism Revenue

Medical tourism (MT) is one of the hottest niche markets in the hospitality and tourism industry. Through 2025, medical tourism is expected to grow by 20% per year, reaching 60 million people and a market value in the neighborhood of $260 billion (DeMicco, Cetron & Davies, 2018).

The researchers gathered data about health and wellness facilities throughout the state. These data, including facility type, addresses and types of services, were then geocoded so that they could be mapped and shared online, thereby making them more discoverable to potential health seekers.

There is an opportunity to increase tourism revenue in Colorado and in other states in the U.S. from Medical Tourists and health and wellness seekers. Therefore, Colorado can be a destination of choice for medical tourists and medical travelers via inter-state, intra-state and those also traveling from international destinations. This study attempted to identify some of the potential medical, health and wellness destinations around the state. The goal is to expand the use of these facilities in Colorado thereby enhancing overall Colorado tourism.

Click here to read more…

Corresponding Author: Frederick J. DeMicco