Hotels to Healthcare (H2H): A Case for Innovative Prontocare as a Franchise Model in Medical Travel for Lodging Operations

The Coronavirus Pandemic has changed so many aspects of our lives. Healthcare is no exception. The associated economic hardships dictate a brand-new approach as consumers can no longer afford the very high premium costs in addition to high out of pocket costs. Most affected adversely are a small business, medium-sized businesses, middle-class hard-working Americans who are struggling to make ends meet. The Prontocare model is ready to serve the Hotel and Hospitality industry employees and visitors where consumers find satisfaction in quality customer service and personalized healthcare at affordable prices.

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Authored by: Adel, Eldin, M.D., ProntoCare USA & Frederick J. DeMicco, Ph.D. Northern Arizona University